Nasi Kulit Saudade

DESIGNER / BERNARD BAILEY

Nasi Kulit Saudade is a local food & beverage business located in Bandung, Indonesia. The name of ‘Saudade’ means delightful in Portuguese. The owner wants to provide people around Jalan Ganesha an affordable and great tasting daily meal. We helped Saudade to design the visual identity system to make sure the brand represents its value and helped the brand stands out among competitors.

The main elements of Nasi Kulit Saudade are chicken, fork, spoon, bay leaf, chicken’s feather, and fire. The main logo itself incorporates a chicken with a fork and spoon. The packaging consists of all of the elements above.

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